Millions of Americans watch live video or shop on their smartphones every day, and more frequently over the past year they're Nepal Phone Number List doing both simultaneously as marketers experiment with shoppable live streams. The ready availability of technology to produce a live broadcast and accept online orders gives marketers a way to set up their own interactive buying channel at little cost. Ulta Beauty, Walmart, Anne Klein and Nepal Phone Number List Samsung are some of the brands that have produced buyable live streams as part of their efforts to boost online sales. With many consumers avoiding stores during the coronavirus pandemic, live programming is a way to reach home shoppers on Nepal Phone Number List their mobile devices. "Experience and engagement mostly happen on mobile," said Oz Etzioni, CEO of advertising personalization platform Clinch. He estimated that 60% of live shopping transactions take place on smartphones and tablets. "We've seen great results — even better than display retargeting in terms of engagement," he said. "Data shows an increase in people buying directly from videos." Direct shopping sales are expected to double globally last year to $60 billion in 2019, according to data from Coresight Research Nepal Phone Number List cited by Bloomberg News. While US sales were only a small fraction of that total, there are signs of significant growth potential as the region's big brands look to Nepal Phone Number List these dynamic streaming events to boost sales. sales and foster more direct relationships with customers. Mobile devices are well suited for interactivity between consumers and marketers, a natural connection that can help expand the audience for buyable live streams in the US, as they Nepal Phone Number List still lack popularity compared to countries. from Asia. Mobile devices can provide a better response mechanism than traditional TV programming, which primarily provides a "lean back" experience that people don't want to be interrupted by having to click past advertisements.