Apr 11, 2022
In General Discussions
Editor's Guide: E-commerce live broadcast is one of the current trends in the Internet industry, and almost every company wants to take a share of the pie. While live broadcasting is hot, we also need to think about the long-term value and future development buy email list of this marketing method. The author of this article discusses the development of future live broadcasts based on relevant cases and shares them with you. Live streaming is a trend in 2020. Where there is wind, it is crowded with people. Some people flew up, some fell to the ground. Recently, some live broadcasts overturned and slapped the face. Caused a lot of discussion. When I communicated with some entrepreneurs and entrepreneurs. Someone asked me: Has the wind stopped? I said that the basic overall situation has been set, and the pattern is as it is now. The head, waist, and feet are buy email list clearly differentiated. Now, many people entering the field and in the field, whether individuals or enterprises, will become more and more difficult. From overturning to slapping the face, it is also the "accident" of many live broadcasts recently. Why? what to do? 01 Why is it getting harder? Why roll over and slap in the face? Because the bonus is gone. What is a bonus? Dividends are short-term supply and demand imbalances. What kind of supply and demand imbalance? The supply of anchors and the demand of users to watch and buy are out of balance. In the early days, compared with the huge number of live broadcast users, there were actually relatively few anchors on the live broadcast platform. Just broadcast buy email list whatever content, whatever you sell, you can have a good time. However, in general, live broadcasting is an industry with a low threshold. A mobile phone, a room, and an account can do live broadcasts. The threshold is too low, and there are no barriers to stop people, so many people rushed in. The flow becomes thinner and thinner. Even those who enter the market again have no traffic. But more importantly, the traffic has come to the ceiling.