The model of the Internet community was originally born on social platforms. Before the community, the PC Internet era was more presented in the form of "chat rooms". On the mobile executive list Internet, the community is mainly represented by Tencent's WeChat and QQ. In social software, "group" is a must-have form. From single-person 1V1 social interaction executive list to multi-1V, multi-V multi-social networking, information flows at a high speed in the group, and almost every social platform has a "group" "The form of this must-have group. However, at that time, social executive list platforms did not have the conditions for e-commerce shopping guides, so social platforms did not have the basis for developing into a "private domain" at this time.
Maiduan, Douyin, Taobao, why do apps fall in love with "group chat"? ｜Morketing · Private Domain① Umeng report data In the case of executive list increasingly fierce competition for mobile Internet traffic, the overall user growth rate of the entire network began to slow down. According to statistics from Youmeng, a third-party global data intelligent service executive list provider, it is difficult for new applications in 2020 to be active at the mid-waist level or above, and users are on the decline as a whole.
From the perspective of specific data, from the beginning of 2020 to December 2020, the data monitored by Umeng found that the new users did not change executive list much. There was only some growth at the end of the year. It has become more and more difficult for new applications to obtain traffic. Operation methods such as live broadcast + applet + private domain traffic executive list have become the key to breaking the game. How to operate in depth and stimulate user activity has become a difficult problem for most apps, and the concept of private domain traffic has emerged.