Long story short, I was stiffed for my money. However, I'm smarter now and I know that there's no better place to get a list than from the SRDS. The SRDS stands mailing list for the standard rate and data service, and it's a publication filled with responsive mailing list information. If I were you trying to do direct mail, this is where I would start.
Some of the lists in the SRDS can get quite expensive, especially if you choose to get niche specific with your list. But more often than not, with mailing list a high priced product that you're looking to promote, an expensive list is more than worth it. The key to doing direct mail is all dependent on 3 things: - Your list - Your offer - Your sales letter I don't have time to go over all 3, but make sure.
That you understand that you need a good list if you want to have a chance of your campaign succeeding. To find the SRDS, simply go down mailing list to your library or another library in your area to find it. If you can't find it in any of the local libraries, consider checking with your state library, or go online to srds.com. Using this information, I'm sure that you can benefit from using the tools at your disposal to have success with your direct mail campaign.