User needs are different and solutions are different. Although it seems that there is no relationship between the two products, there is competition in both cases. The first is the competition for scarce resources, such as time, at the user ecological level. Users have a fixed amount of time, and they may not be able to use your product when they use other products. Money is also a scarce resource, such as two different courses, after studying this course, there is no money to study your family's courses. It may also be talent, Google has said that their competitor is NASA, because NASA is better in the competition for talent.
In addition to occupying similar scarce resources, there is also the upstream and downstream of the product industry chain. If a certain role in any industry becomes bigger and stronger, it may not help but occupy more positions in the industrial chain in order to obtain more profits. 5. Let’s analyze a case together There is a product interview question about how to analyze the competitive products of Taobao shopping. We can first look at this problem from the competitive ecology of Taobao shopping the page display is mainly based on the product image display of the special leads ordinary product manager, and the team leader.
The same user needs and the same solutions Directly competing for products, JD.com is just shopping, and it can be analyzed from JD.com's current ecology, user ecology, product design purpose, product process, and product interaction details. Same user needs, different solutions The Douyin Box, which has just been launched, is aimed at the shopping needs of users, and the entry point is all interested in e-commerce, but the solutions are different. This is related to the genes of the two families allowing users to have a more comprehensive understanding of commodity information, thereby reducing the user's decision-making cost and improving the user's purchasing efficiency.